About me

I have always been someone who moves towards difficulty rather than away from it whether that has been operational responsibility, leading teams through uncertainty, or taking on triathlons, cold-water swimming and ultra-distance events. These experiences have taught me that clarity, confidence and capability are built when we choose to to be uncomfortable. i

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Across my career, I’ve been known for solving problems that others avoided, making decisions that mattered, and creating conditions where people could do their best work. I am at my happiest when I’m challenged and when I am enabling others to grow. Being described by peers and clients as calm, confident, energising and compassionate has helped me recognise that my presence itself is a tool a blend of steadiness and energy that allows people to go deeper, faster.

Several influences who i am.

• Sport and sports science taught me discipline, performance psychology, resilience and the science behind human capability.

• Leadership and transformation roles taught me decision-making, accountability, problem-solving, and the importance of clarity.

• Endurance and cold-water swimming taught me mental toughness, presence under discomfort, and the power of choosing challenge.

• My personal values autonomy, accountability, impact, resilience, mastery, and partnership guide how I show up.

These influences have formed my core belief: We can be better when we work with our discomfort with support, structure and accountability.

I coach because I want people to feel more capable, empowered, stronger, clearer and more confident in their own ability.

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The metaphor that captures my coaching identity is the Cold water swimmer.

It is not about external heat or bravado; it is about regulating your inner world so you can stay grounded, calm and committed in extreme conditions. It involves a deliberate decision to step into something cold, sharp, uncomfortable because of what lies on the other side: clarity, aliveness, purpose, and profound confidence.

This metaphor reflects how I coach:

• Entering the Cold: Clients come to me when they need to face something difficult, unclear or avoided.

• Shock to Clarity: I help them cut through noise quickly, getting them to the heart of what matters.

• Internal Strength: I support clients in building the resilience, stamina and self-belief to stay with the discomfort long enough to grow.

• Movement Through the Water: I help clients navigate transitions, decisions and action.

• Emerging Stronger: With accountability, support and challenge, clients come out clearer and more confident.

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As part of my AoEC Executive & Leadership Coaching we had to define our coaching model and the type of coach we are :

 

My coaching framework and model reflect the person I am: a challenger, a supporter, a partner in progress. Someone who steps into discomfort with purpose and helps others do the same. Someone who brings clarity, energy, resilience and presence to every conversation.

I coach like a cold water swimmer with courage, calmness, focus and an unwavering belief that the transformation lies on the other side of the cold.